These young designers are ones to watch - by Clare Press
Jessica Guzman also looked to the historical with a fresh eye. Her ‘Moral Panic’ collection was inspired by British class tensions. She was thinking about “status change [and] fashion as a tool of empowerment” - fake it till you make it. It was a smart idea, and she explored it with confidence using strong colour and witty print. There was a real feeling for the Zeitgeist here, especially in the sportswear referencing. “I think she hit the nail on the head of what people are really responding to right now” says Chant.